Roofr price and terms
Terms
- Free plan
- YesYes
- Sign up without sales
- YesYes
The terms in full
Starter is $0/mo with no card: 1 basic job board, calendar, 5 automated actions, unlimited users, 10 trial proposals, invoices and work orders in total, no Roofr Payments; measurement reports $19 each.
For AI agents
- API
- Yes
What needs a higher plan
- Essentials
- Quotes and estimates, Invoices, Card and bank payments, Customer financing, Help getting set up
- Scale
- Job costing and reports, QuickBooks Online
Pricing page, captured
roofr.com/pricing, checked
All plans and limits
| Plan | Price | Users | Automated actions | Job boards |
|---|---|---|---|---|
| Starter | $0 a month | Unlimited | 5 | 1 basic job board |
| Measure+ | $109 a month or $209 a month, billed yearly | Unlimited | Not stated | Not stated |
| Essentials | $249 a month or $209 a month, billed yearly | Unlimited | 10 | 1 flexible job board |
| Scale | $349 a month or $299 a month, billed yearly | Unlimited | 25+ | 7 customizable |
Read from roofr.com/pricing.
What we checked on Roofr
Cost for 5 users a month
$349 a month on Scale for 5 users.
$349/mo
Cost for 10 users a month
$349 a month on Scale for 10 users.
On the page: Base Plans, Scale card
Cost for one person a month
Essentials at $249 a month billed monthly is the cheapest plan with a calendar, unlimited proposals and invoices, and card payments. The free and Measure+ plans cap proposals and invoices at a 10-item trial and leave out Roofr Payments.
The essential tools to streamline your sales process from measurement to payment.
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Promotion and regular price
promotion: a site-wide banner offers two months free on any plan until November 30 for new or upgrading subscribers. The plan cards themselves show the regular monthly price first, with the lower yearly-billed figure printed beneath it.
Until Nov 30: Pick any plan, get 2 months free. Available for new or upgrading subscribers.
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Quote only
Every base plan and add-on carries a published monthly price and a self-serve sign-up link, and the vendor says it deliberately keeps to those published plans rather than custom quotes.
Roofr’s plans are intentionally structured to keep pricing simple and predictable. Most businesses can find the right fit within our base plans and…
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What the price is based on
It is a flat monthly price for the whole company with no limit on how many people you invite, so growing the crew does not change the plan fee.
Nope! We know that teamwork makes the dreamwork. Our base plans include a set amount of seats so that your costs don't fluctuate based on how many…
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Adding a user
Adding a technician costs nothing extra: every plan card on the pricing page lists unlimited users, and the comparison table marks team users UNLIMITED. The home page FAQ instead says Starter includes 3 users and Essentials 5, so the two pages disagree.
As many as you need! Subscribers to any paid Roofr plan get unlimited seats. Unlike other CRMs, we don't nickel and dime you for growing your team.
roofr.com/faqsChecked
Setup or onboarding fee
The vendor states plainly there is no charge to get started or to be onboarded, and encourages working with its team during configuration at no cost.
Get help setting up your account and get to know Roofr at no extra charge.
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Card processing rate
Roofr Payments (processed by Payabli) charges 2.8% plus 30 cents on Visa, Mastercard and Discover, 3.25% plus 30 cents on Amex, and 0.5% on bank transfers capped at $40. Platform Fees can pass these costs to the customer.
At a high level, we charge 2.8% + 30 cents per credit card transaction for Visa, Mastercard, and Discover. For Amex, this will be 3.25% + 30 cents…
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HVAC
This is a roofing-only product: the vendor describes its whole suite as built for roofing businesses by a roofer, and publishes no pages for HVAC, plumbing, electrical, lawn, cleaning, pest, pool or handyman work.
Our CEO was a roofer and built Roofr to solve real problems. That’s the Roofr difference.
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Plumbing
This is a roofing-only product: the vendor describes its whole suite as built for roofing businesses by a roofer, and publishes no pages for HVAC, plumbing, electrical, lawn, cleaning, pest, pool or handyman work.
On the page: Section 'Built for roofers, by roofers.'
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Electrical
This is a roofing-only product: the vendor describes its whole suite as built for roofing businesses by a roofer, and publishes no pages for HVAC, plumbing, electrical, lawn, cleaning, pest, pool or handyman work.
On the page: Section 'Built for roofers, by roofers.'
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Lawn care and landscaping
This is a roofing-only product: the vendor describes its whole suite as built for roofing businesses by a roofer, and publishes no pages for HVAC, plumbing, electrical, lawn, cleaning, pest, pool or handyman work.
On the page: Section 'Built for roofers, by roofers.'
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Cleaning
This is a roofing-only product: the vendor describes its whole suite as built for roofing businesses by a roofer, and publishes no pages for HVAC, plumbing, electrical, lawn, cleaning, pest, pool or handyman work.
On the page: Section 'Built for roofers, by roofers.'
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Pest control
This is a roofing-only product: the vendor describes its whole suite as built for roofing businesses by a roofer, and publishes no pages for HVAC, plumbing, electrical, lawn, cleaning, pest, pool or handyman work.
On the page: Section 'Built for roofers, by roofers.'
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Pool service
This is a roofing-only product: the vendor describes its whole suite as built for roofing businesses by a roofer, and publishes no pages for HVAC, plumbing, electrical, lawn, cleaning, pest, pool or handyman work.
On the page: Section 'Built for roofers, by roofers.'
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Handyman
This is a roofing-only product: the vendor describes its whole suite as built for roofing businesses by a roofer, and publishes no pages for HVAC, plumbing, electrical, lawn, cleaning, pest, pool or handyman work.
On the page: Section 'Built for roofers, by roofers.'
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Features for one trade
The roofing-specific tooling is the point: ordered aerial measurement reports with pitch and edge lengths, waste factor, generated material lists and supplier ordering, plus Xactimate-ready ESX files.
Includes a standard Roofr Measurement Report and an ESX file. ESX files can be uploaded directly to Xactimate. Available for gable, hipped, and flat…
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Schedule and calendar
The calendar shows day, week or month views filtered by team member or crew, links events to job cards and can bulk-reschedule up to 50 events. Dragging jobs onto a technician's day is not described; drag and drop is documented for the job pipeline board.
Choose your time frame (day, week or month) Filter events by team member or crew
Technician app
Team members open job details, update job status, and add notes and photos from their phones. This runs as a mobile website saved to the home screen, not an App Store or Google Play app. Subcontractor crews get work orders by email or text.
You can manage real job work from the field, like checking job details, updating job status, adding notes and photos, and sending or following up on…
Texts to customers
Homeowners get automatic reminders for calendar events, and automations can send emails or texts when a job changes. Texting is a $49 a month extra on Essentials and Scale. The site does not describe an on-my-way message with arrival time.
Homeowners get automatic reminders, too, so you can show up, install the roof, and get the job done — no hiccups.
roofr.com/calendarChecked
Checklists, photos and signatures
Jobs carry tasks, attachments and photos, and customers sign proposals, change orders and PDF documents electronically. Unlimited e-signatures and the PDF signer need Essentials or Scale, and the site does not describe dedicated technician checklists.
Turn PDFs into signable documents by adding fillable fields, with unlimited e-signatures.
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Quotes and estimates
Proposals are built from measurement reports, signed online by the customer and turned into invoices, work orders and material orders. The free Starter and Measure+ plans allow only 10 trial proposals in total; unlimited proposals start on Essentials.
Trial [10 total]
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Price book and options
Proposals are built from your own materials and pricing, and the instant estimator add-on presents homeowners good, better and best options with financing figures attached.
Create proposals that include multiple options for your customer to select from when they go to sign.
roofr.com/proposalsChecked
Invoices
Invoices are created from the job card or a proposal, with payment schedules for deposits and completion. Starter and Measure+ allow only 10 trial invoices; unlimited invoicing starts on Essentials. Automatic reminders for unpaid invoices are not described.
Convert proposals into invoices, send instantly to customers, and request payments.
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Card and bank payments
Roofr Payments takes card and bank transfer payments online and from the phone, including partial payments and deposits. It needs Essentials or Scale, a credit application, and is available to US businesses only.
Collect credit card and ACH/EFT payments. No hidden fees, no minimums. U.S businesses only.
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Fast payouts
Card payments follow a two-day funding schedule and bank transfers a five-business-day window, batched at a 5 PM Eastern cutoff. The funding article offers no same-day or paid instant payout option.
Credit card transactions follow a two day funding schedule so you can continue to process and be funded in a timely manner with Roofr payments using…
Customer financing
GoodLeap financing can be switched on in proposals so homeowners compare monthly payments and apply. It needs a GoodLeap account, is limited to US residents, and appears on Essentials and Scale only.
Financing options available for U.S. residents.
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Online booking
Homeowners can price a roof from your website, a QR code or an ad and then book a meeting from a team profile card, but that estimator is a paid add-on rather than part of a base plan.
Help homeowners connect with your team with profile cards and calendar links. Show homeowners who they’ll talk to, and let them book a meeting as…
roofr.com/estimatorChecked
Leads and follow-ups
Leads sit on kanban job boards with stages, tasks carrying due dates and reminders, and automations that fire follow-ups off a job stage or a proposal's status.
Drag and drop jobs as they move through the pipeline. Job cards put the most important info — like job price, location, and tasks — first.
roofr.com/crmChecked
Several locations
One Roofr account can hold more than one workspace, switched from a dropdown on desktop and mobile. The help article does not describe branch-level reporting or permissions across workspaces.
If you have multiple workspaces in your account, check to see if the report is in another workspace
Job costing and reports
Estimated against actual cost per job, profit margins and a performance dashboard are real but reserved for the top plan; the two cheaper plans show a crossed-out cell and Essentials gets only a limited dashboard.
Compare estimated vs. actual costs for jobs to get visibility on your margins.
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AI features
Roofr's AI comes as two beta add-ons: an AI Receptionist that answers calls and books visits, and Roofr Sites, which builds a website with AI. No AI is described for writing quotes, summarising jobs or suggesting schedules.
Get your roofing business online with an AI-built website that works.
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AI call answering add-on
The AI Receptionist answers calls 24/7, screens spam, books appointments into the CRM and can give ballpark quotes with Instant Estimator. It is a beta add-on at $99 a month with 200 minutes, free on Essentials and Scale until the end of 2026.
$99 a month, and that includes 200 minutes of calls. No contract, no setup fee. You can cancel any time.
roofr.com/ai-receptionistChecked
QuickBooks Online
QuickBooks Online sync of contacts, items, invoices and payments exists but only on the top plan, is marked beta, and is limited to US businesses
Export contacts, catalog items, invoices, and payment info. Currently only available to businesses located in the US. Does not support Quickbooks…
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QuickBooks Desktop
QuickBooks Desktop is explicitly unsupported and Xero is never mentioned.
On the page: Compare all plan details, Invoicing: QuickBooks integration BETA row
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Xero
QuickBooks Desktop is explicitly unsupported and Xero is never mentioned.
On the page: Compare all plan details, Invoicing: QuickBooks integration BETA row
roofr.com/pricingChecked
Zapier and API
Zapier is included on every plan using a token created in Roofr, but it only sends data out of Roofr to other apps, never in. We found no public documentation on the site for developers to build their own connection to other software.
Zapier integration cannot: Share information from another platform to Roofr (one-way data only, from Roofr to another platform)
Australia
It sells to US businesses with all prices in dollars, but payments, the QuickBooks sync and homeowner financing are each restricted to the US, and the pages read say nothing about Canadian, UK or Australian selling or tax handling.
On the page: Compare all plan details, Invoicing: Roofr Payments row
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Free trial or free plan
The Starter plan is free with no card and has no time limit. It includes one job board, the calendar and unlimited users, but only 10 trial proposals, invoices and work orders, and no card payments. Measurement reports cost $19 each.
Order roof measurements and explore the Roofr platform. No commitment needed.
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Sign up without a sales call
You can register by email with no card and every paid plan card links straight into a subscription checkout, so no demo call is required to buy.
Sign up for free with email. No credit card required.
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Help getting set up
Essentials and Scale include setup help and a dedicated account manager at no extra charge. The implementation team uploads materials, builds proposal templates and adds the team. Starter and Measure+ get free group training only.
That’s why we have dedicated Implementation Teams to help you get set up your account - including uploading materials, creating proposal templates,…
roofr.com/faqsChecked
Contract and cancelling
You choose month-to-month or a yearly commitment that costs about 15% less, and plans can be upgraded or downgraded with the change taking effect at the next billing cycle.
It's up to you! Roofr offers flexible options. You can use Roofr on a month-to-month basis, or you can sign an annual contract.
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Support
Support is by phone, chat and email on every plan. The footer gives Monday to Friday 8am-8pm Eastern hours, the home page claims seven days a week, and a help article says 24x5, so the stated hours conflict.
Call us, chat with us, or email us. 7 days a week.
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Getting your data out
The vendor says your data is yours and that it will help export it on cancellation without questions, and keeps the account so you can return without rebuilding it.
We believe your data belongs to you. If you decide to cancel we'll help export your data no questions asked.
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Roofr alternatives
All 9 alternatives6 more alternatives
All 9 publish a price.
- The Customer FactorFrom $44.95 a monthFlat-rate web and mobile CRM for cleaning and other residential service businesses.
- Estimate RocketFrom $139 a monthContractor platform with trade-specific estimate builders, proposals, client portal and project tracking.
- ServiceM8Free, then $29 a monthJob management, scheduling, quoting, invoicing and card payments for small trade and service businesses.
- Housecall ProFrom $79 a monthHome-service operations software with public crew plans, mobile tools, and built-in AI workers.
Sources and changes
Last changed
Sources16
- roofr.com/pricing
- roofr.com/
- roofr.com/release-notes
- roofr.com/ai-receptionist
- roofr.com/estimator
- roofr.com/faqs
- roofr.com/calendar
- roofr.com/crm
- help.roofr.com/en/articles/15545429-how-to-navigate-roofr-mobile
- help.roofr.com/en/articles/15554491-roofr-frequently-asked-questions
- help.roofr.com/en/articles/15604925-roofr-x-zapier-connection-guide
- help.roofr.com/en/articles/15620562-how-to-manage-roofr-calendar
- help.roofr.com/en/articles/15647388-roofr-payments-batches-and-funding
- roofr.com/mobile-experience
- roofr.com/payments
- roofr.com/proposals
What changed on this page1
- Field features, terms
Similar to Roofr
- BuildOpsField service and project software for commercial mechanical, electrical and plumbing contractors.
- CommusoftSoftware for HVAC and generator firms whose maintenance contracts create recurring visits and track response times.
- ConnecteamEmployee app for GPS time clock, job scheduling and forms, with no quotes, invoices or customer payments.
- FieldCampAI-native field service suite with a built-in AI receptionist and dispatcher, sold only by quote.
From our research
- Jobber vs Housecall Pro: what a 5- and 10-person crew paysJobber costs $199 a month for 5 users and $299 for 10. Housecall Pro is $299 and $799 on Essentials. Crew prices and the features that differ, Nov 2026.
- What field service software costs and where it jumpsLawn Buddy and ServiceM8 have free plans, several paid plans are cheap to start, and the price jumps with fieldd.
- What Is the Best Timesheet System for Small Businesses?Connecteam is free for small crews, Workyard prices per seat with location-checked timesheets, and Swept fits cleaning companies billed per site.
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